It’s Not Personal, It’s Only Business

It is often heard in business during some of the most vital business transactions, financial conference calls, meetings, lay-offs, or terminations that, “It’s not personal it’s just business.” There are very successful individuals in this world that are extremely concerned about the wealth and wellness of his or her employees, vendors, contractors, etc. On the other hand, there are extremely successful people that do not care at all about how their decisions affect other people’s lives. It is absolutely a person’s fiduciary responsibility as a business individual to maximize shareholder value. I personally, know of billionaires that are ruthless individuals however, they are still billionaires. I also know of bankrupt “nice guys”. Nonetheless, each individual must choose what path he or she wants to take.

As previously noted, success comes in all forms. There are those that abuse and take advantage of people and there are those that walk away from sure financial homeruns because others will be negatively affected. Then, there are most of us that walk the gray trapeze line of trying to provide a satisfactory balance. In my eyes, that is the final answer. An individual has to balance and weigh what actions his or her personal moral code will allow him or her to sleep at night. With that being said, it is completely naïve to think that business decisions can be segmented to only affect a business life.  The telecommuting generation of blackberries, WI-Fi, and cell phones prove that anyone can be as productive working from home versus reporting to a Wall Street boardroom. This simple fact denotes that the barrier between what is business and what is personal is obsolete. Although an individual’s personal life indirectly affects one’s professional life. Bear in mind that one’s professional life does however, directly affect an individual’s personal life. As a human being and speaking as a man, it is my absolute responsibility to care and provide for my family. When I can begin a workday writing a document that is complete at 11:34 a.m. and then go play Nintendo with my son, how can I possibly distinguish between what’s business and what’s personal? I choose to honor people instead of judge them. I look towards working with people that agree with the same philosophies as myself and do not judge others for doing the opposite.

Ron Detinger stated: “There is a close correlation between getting up in the morning and getting up in the world.” To that end, it is my firm belief that the concept “Its Not Personal It’s Only Business” is actually a personal choice and has nothing to do with business.

11 Key Deliverables from Orpical

It’s no secret!  To be a successful business, you need to find new and creative ways to stay ahead of the competition.  With this in mind, Orpical takes all the necessary steps to develop client-driven business strategies.  In addition, we preserve these strategies throughout our relationship with our clients.  Strategy is unproductive without firm obligation to implementation.

Businesses simply cannot afford slipups in their relationships, and we understand that the key to creating loyal clients is building a culture of accountability.  So, what separates our model from others?  When you select Orpical to exponentially grow your company, you can count on us to:

Learn About You

First things first —  you can count on us to invest the time and resources to learn about your business and your industry, and offer insights you may have not considered.

Offer Solutions

We offer tactical solutions that are aligned with defined and measurable strategies.

Give You Attention

We’re realistic and proactive with our time management, so things don’t get put on the back burner.  We pay and give personal attention to your needs, wants and desires that align with the newly developed strategy.

Tune Up

Think of it as taking your car in for a tune up…  we’re not swapping out the engine, but we’re rotating the tires.  Orpical helps you modify your needs, wants and desires that do not align with the strategy.

Employ Technology

It’s been asked a thousand times and will be asked a thousand times more… Why work harder when you can work smarter?  This might be a cliche question, but it’s still a good one.  We help employ technology to help clients realize the key growth word, LEVERAGE.

Become a Partner

A partnership could result in a number of different outcomes including access to new products, new market reach, and increased client loyalty.  Orpical becomes your valued, loyal and trusted strategic partner to position you to obtain favorable outcomes.

Strong Analytics

Data, data, data… We measure what it working (and not) by employing strong analytical tactics.

Get Social

We don’t just Tweet the chatter from the street.  Orpical fully engages social media based on what makes sense for you and not what is in vogue.

Creative Solutions

Everything is geared to help you increase your sales.  Orpical provides a “fresh pair of eyes” including creative work product and solutions that solve problems, eradicating resistances to help drive your business more revenue.

Collaboration

“If it ain’t broke don’t fix it.”  We understand the importance of analyzing what you are currently doing as much as what you aren’t doing.  What is your business doing well?  What successful business relationships have you cultivated that have worked in the past?  Orpical establishes a professional and open-minded collaboration with your existing partners to sustain your success.  We unify the old and the new into one super-package.

Give Thoughtful Consideration

Your costs, cash flow, market conditions and constraints are all points of emphasis Orpical takes into consideration.  We recommend a strategy and implement tactics based on these points and others, understanding that your needs, wants and desires reflect on the position of your business and industry.

BIO

Edward DuCoin is a professional speaker, race car driver and best selling author. In 1984, with less than a $500 investment, Edward launched Impact Marketing and grew the small company into a thriving organization that was later publicly traded on NASDAQ and listed as one of the Fastest Growing Companies for three consecutive years by INC. Magazine. He is the published author of The Glass is Half Full and Frozen. He is a certified productivity trainer and has been teaching his business techniques and philosophies, which have been proven to increase productivity and achieve results, for over 20 years. For more information please see his website: Edward DuCoin